Alfredo Gutiérrez began his journey in the trade under the guidance of Pierri, an Italian master shoemaker with decades of experience, who had worked on boot production during World War II.

Once established in Argentina, Pierri set up his own workshop, where he crafted footwear for army officers and top-level polo players. It was in that environment that Alfredo began his training, learning every stage of the process with discipline, attention to detail, and commitment. The level of demand was non-negotiable, and each pair of boots had to meet precise standards.

Over the years, Alfredo built his own workshop, applying what he had learned and refining his technique. He always personally selected the materials, oversaw the manufacturing step by step, and trained new artisans under the same principles with which he had been taught.
Today, more than three decades later, the brand that bears his name continues to grow with the same conviction it was founded on: a commitment to quality, respect for tradition, and excellence reflected in every piece.